LIBERTIFY won the Hong Kong FinTech FastTrack 2023 !​

Building a safer crypto economy for all

Join 1000’s at the Forefront of Conscious Finance

Our story

Steve Rosenblum found that many newcomers and crypto veterans solely relied on themselves in decision-making. Consequently, this approach often led to irrational choices and considerable losses. After witnessing how crypto bear markets and high expectations can ruin people’s wealth and lives, Steve pledged to use the knowledge accumulated over his 25-year career to develop a product capable of tackling volatility and reducing peoples exposure to risk.

Libertify is a platform that lets anyone manage risk effortlessly. It is a suite encompassing risk management tools protecting investors from market swings and delivering much higher risk adjusted returns. At Libertify, we aim to make a crypto economy a safe and welcoming environment for all and let our users sleep well at night.

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Advisory Board

Philippe Dumont

Head of quantitative volatility trading at Societe Generale

Philippe started his career in 2005. He held various positions as trader or financial engineer in major investment banks. From 2014 to 2017, he was head of cross asset engineering for retail in Europe at Societe Generale. Since 2017, Philippe is Head of Trading at Societe Generale, supervising multiple desks including notably quantitative investment strategies. Philippe graduated from ENSAE and Paris VII university.
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Emmanuel Naim

Head of Derivatives at Laurion Capital New York

Emmanuel has over 20 years of experience in the finance industry. He started his career at Societe Generale in 2002 where he held several senior positions within the bank’s Equity Derivatives division, notably Americas and EMEA Head of Equity Structured products.

He joined JP Morgan in 2013, where he supervised the Americas Equity Structuring business , and the Global Payoff and Solution team as Managing director. At JP Morgan, he led product development, and solution design for institutional clients and retail distribution channels for the North & Latin American markets.

In 2021 He joined Laurion Capital Management, a NY based multi-strategy hedge fund as head of derivatives. Emmanuel core areas of expertise include equity derivatives, quantitative trading strategies, and private investments. He also serves on the board of several capital market focused Fintech companies.

Emmanuel holds a MS in Electrical Engineering and Computer sciences at the University of Michigan , and is a graduate from Ecole Polytechnique in France.

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Olivier Sibony

Best Selling Author, Professor at the prestigious Said Business School, Oxford University

Olivier Sibony is a professor, author and advisor specializing in the quality of strategic thinking and the design of decision processes.

Olivier Sibony is Professor of Strategy (Education Track) at HEC Paris, where he was awarded the Vernimmen teaching award in 2020. He is also an Associate Fellow of Saïd Business School in Oxford University, and has taught at London Business School, Ecole Polytechnique, ENA, IE Madrid, and other institutions. Previously, he spent 25 years with McKinsey & Company in France and in the U.S., where he was a Senior Partner. There, he was, at various times, a leader of the Global Strategy Practice and of the Consumer Goods & Retail Sector.

Olivier’s latest book, Noise: A Flaw in Human Judgment, co-authored with Daniel Kahneman and Cass R. Sunstein, has appeared on multiple bestseller lists worldwide, including the New York Times, Wall Street Journal and Sunday Times lists. His previous book, You’re About to Make a Terrible Mistake!, was awarded the 2019 Manpower Foundation Grand Prize for best management book of the year, and has been translated into 21 languages. He is also the co-author of Cracked It! How To Solve Big Problems and Sell Solutions Like Top Strategy Consultants (with B. Garrette et C. Phelps), and a contributor to the 2019 edition of Strategor, the best-selling French-language strategy textbook. In addition, he has published numerous scientific articles in peer-reviewed journals and practitioner- oriented publications (Harvard Business Review, McKinsey Quarterly, MIT Sloan Management Review, California Management Review).

Olivier builds on this research and experience to advise senior leaders on strategic and operational decision-making. He is a frequent keynote speaker and facilitator of top management and board meetings. He also serves as a member of corporate, advisory and investment boards.

Olivier Sibony is a graduate of HEC Paris and holds a Ph. D. from Université Paris-Dauphine. He is a knight in the French Order of the Légion d’Honneur. He is married and the father of two children. He lives in Paris.

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Reda Berrehili

Co-founder of Squarebreak

Reda is a serial entrepreneur with a background of computer scientist. After the acquisition of one of his company in 2017, he dedicated his time to build the infrastructure bridging Traditional Finance with Decentralized Finance in the Blockchain world. He also helped launch the Moroccan state run venture fund 212Founders, seeding the local startup ecosystem.
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Meet The Team

MEET THE TEAM

Claire Calmejane
C-level delivering growth and operating efficiencies

Dedicated C-level delivering growth and operating efficiencies. My passion lies in driving enterprise-wide transformation, launching and scaling teams and new business models, and leveraging AI, blockchain, cyber, and IT innovation to better serve our clients and drive P&L growth. My international experience (10 years) across the US, UK, NL, and France has equipped me with a unique perspective on global markets and customer engagement strategies. My leadership has guided teams of over 2,000, managing multi-billion-dollar transformation roadmaps with a keen focus on ESG principles. I have a robust experience of corporate governance (risk, finance, compliance) in a regulated environment with my executive career and as a non-executive director of BOURSORAMA, (Board + Chairwomen of the Audit Committee).

At Societe Generale, I led the AI team, contributing to €500 m by 2025, scaled the digital business from 3% to 30% direct sales, created SG Ventures, the corporate venture arm of SG, steering 400 million investment startups, and initiated two business lines for digital assets and banking as a service.

At Lloyds Banking Group, I built robust technical foundations for our online business scaling for millions of customers, created LBG Innovation Labs, resulting in over 50+ innovations for our clients, operated the digital center of excellence, resulting in upskilling and recruiting thousands of colleagues in new roles (product management, data and analytics, c-suite transformation), and led the risk transformation through a data lens.

Beyond my executive responsibilities, I'm deeply committed to fostering diversity in STEM, mentoring women entrepreneurs, and championing women in tech through angel investments (Leia Capital) and international competitions. I graduated from EPITA as IT engineer #1 of my class in artificial intelligence and cognitive science, have a master’s degree from HEC, and was a visiting researcher at MIT as part of Capgemini’s partnership.

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Annie Ferton
Women's rights activist, Investor.

Beginning as an auditor in the field, Annie's career in finance was well-established. Subsequently, she progressed to become the finance director for the communications company Roux Seguela Cayzac et Goudard, where she developed her skills in financial leadership from 1979 until 1992. Concurrently, in 1987, Annie co-founded Déserts, a tour operator that has now joined the highly regarded Voyageurs du Monde network.

She continued her adventure in 2006 when she joined LMBO Group as an associate director, specializing in Leveraged Management Buy-Outs (LMBOs) as a means of facilitating business transactions. Her affiliation with Dotcorp Private Equity Asset Management allowed her to sharpen her financial expertise in the field of investments.

Annie, who has a strong affinity for Africa, also spends time serving as a volunteer advisor for Investisseurs et Partenaires, an impact investment organization that promotes entrepreneurship throughout the continent.

Annie has expanded her remarkable career by being a director of Voyageurs du Monde, a publicly listed company on the Paris Stock Exchange.

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Reda Berrehili
Co-founder of Squarebreak

Reda is a serial entrepreneur with a background of computer scientist. After the acquisition of one of his company in 2017, he dedicated his time to build the infrastructure bridging Traditional Finance with Decentralized Finance in the Blockchain world. He also helped launch the Moroccan state run venture fund 212Founders, seeding the local startup ecosystem.

Read more
Olivier Sibony
Best Selling Author, Professor, Said Business School, Oxford University

Olivier Sibony is a professor, author and advisor specializing in the quality of strategic thinking and the design of decision processes.

Olivier Sibony is Professor of Strategy (Education Track) at HEC Paris, where he was awarded the Vernimmen teaching award in 2020. He is also an Associate Fellow of Saïd Business School in Oxford University, and has taught at London Business School, Ecole Polytechnique, ENA, IE Madrid, and other institutions. Previously, he spent 25 years with McKinsey & Company in France and in the U.S., where he was a Senior Partner. There, he was, at various times, a leader of the Global Strategy Practice and of the Consumer Goods & Retail Sector.

Olivier’s latest book, Noise: A Flaw in Human Judgment, co-authored with Daniel Kahneman and Cass R. Sunstein, has appeared on multiple bestseller lists worldwide, including the New York Times, Wall Street Journal and Sunday Times lists. His previous book, You’re About to Make a Terrible Mistake!, was awarded the 2019 Manpower Foundation Grand Prize for best management book of the year, and has been translated into 21 languages. He is also the co-author of Cracked It! How To Solve Big Problems and Sell Solutions Like Top Strategy Consultants (with B. Garrette et C. Phelps), and a contributor to the 2019 edition of Strategor, the best-selling French-language strategy textbook. In addition, he has published numerous scientific articles in peer-reviewed journals and practitioner- oriented publications (Harvard Business Review, McKinsey Quarterly, MIT Sloan Management Review, California Management Review).

Olivier builds on this research and experience to advise senior leaders on strategic and operational decision-making. He is a frequent keynote speaker and facilitator of top management and board meetings. He also serves as a member of corporate, advisory and investment boards.

Olivier Sibony is a graduate of HEC Paris and holds a Ph. D. from Université Paris-Dauphine. He is a knight in the French Order of the Légion d’Honneur. He is married and the father of two children. He lives in Paris.

Read more
Emmanuel Naim
Head of Derivatives at Laurion 
Capital New York

Emmanuel has over 20 years of experience in the finance industry. He started his career at Societe Generale in 2002 where he held several senior positions within the bank’s Equity Derivatives division, notably Americas and EMEA Head of Equity Structured products.

He joined JP Morgan in 2013, where he supervised the Americas Equity Structuring business , and the Global Payoff and Solution team as Managing director. At JP Morgan, he led product development, and solution design for institutional clients and retail distribution channels for the North & Latin American markets.

In 2021 He joined Laurion Capital Management, a NY based multi-strategy hedge fund as head of derivatives. Emmanuel core areas of expertise include equity derivatives, quantitative trading strategies, and private investments. He also serves on the board of several capital market focused Fintech companies.

Emmanuel holds a MS in Electrical Engineering and Computer sciences at the University of Michigan , and is a graduate from Ecole Polytechnique in France.

Read more
Philippe Dumont
Head of quantitative volatility trading at Societe Generale

Philippe started his career in 2005. He held various positions as trader or financial engineer in major investment banks. From 2014 to 2017, he was head of cross asset engineering for retail in Europe at Societe Generale. Since 2017, Philippe is Head of Trading at Societe Generale, supervising multiple desks including notably quantitative investment strategies. Philippe graduated from ENSAE and Paris VII university.

Read more
The Tech Team
Collectively they are driving our product development and coding the next chapter of crypto risk management solutions.
Steve Rosenblum
Founder & CEO

In 2000, Steve and his younger brother Jean-Emile embarked on an entrepreneurial journey by launching PIXmania, an online sales platform aimed at challenging traditional high-street retailers. Over the years, PIXmania grew to become one of Europe's leading eCommerce companies, generating over one billion euros in revenue and operating in 26 countries with a team of 1,500 colleagues. In 2007, Steve and Jean-Emile went on to establish Dotcorp Finance Private Equity Fund (DPEF), a Luxembourg fund.

In 2010, Steve and his wife Chiara founded the "Rosenblum Collection & Friends Contemporary Art Centre in Paris, showcasing their passion for the arts. Later, in October 2016, Steve and Chiara introduced BAIA BAIA, a fashion brand empowering customers to customize their shoes and bags on the spot. This innovative concept was launched in Bangkok and led to their decision to relocate to Hong Kong in 2017 to further expand the BAIA BAIA operation.

In 2020, Steve's interest turned towards the revolutionary technology of blockchain, recognizing its potential to disrupt various industries and transform the way we live.

In January 2022, Steve and Jean-Emile successfully raised €11 million in financing to relaunch PIXmania with a European marketplace concept focusing on smartphones and mobility. The round has been increased by 6 million euros for April 2023.

In July 2022, Steve successfully raised an additional €4 million in financing to fuel the development and growth of Libertify, his innovative financial services platform.

Libertify won the Global Scaleup competition that the Hong Kong Fintech Week held in November 2023. Libertify received the Les Cas d'Or Innovation Prize Award in December 2023.

Born in 1974 in Paris, Steve holds French and Canadian citizenship. He is married and has three daughters. Steve's interests extend beyond entrepreneurship, including piloting planes (FAA IFR), boating, traveling, reading, music, and contemporary art.

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Sebastien Souques
Co-Founder & CTO

Passionate about technology and finance, Sébastien spent 15 years in a major investment bank as a software engineer, development team manager and technical leader. His banking experience has given him a vast knowledge of financial products, and a particular sensitivity to IS security. In 2019, he started working as a freelance software engineer, where he had the opportunity to work with Steve on Algo-quant.com. He joined Libertify soon after inception, and is leading the development team towards success. 

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Florian Lang
Co-Founder & CMO
Florian is a seasoned communication executive with over 22 years of experience in Marketing, communication and brand strategy. Founder of multi awarded Agency Kassius, sold to Young and Rubicam (WPP) he is not new to playing major roles in helping shape the future. He helped pioneer the neobanking industry as well as the digital advertising world. His extensive work and creative approach in the B2B, B2C, and SaaS space has led to the internationalization and hyper growth of both start-up's.
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David Lavy
Cofounder & Sr. Director of R&D

David is a tech entrepreneur and Full Stack engineer with more than 20 years experience leading the development of complex web and mobile applications. He co-founded in 2005 the social e-commerce platform Zlio.com with more than 300k users, and developed for 10 years the mobile website of Veepee, a leading flash sales platform in Europe. David is passionate about the piano, clean UX, and sustainability. He joined Libertify to make crypto investments safe and easy to use for all.

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Mohamed Ali Oulhaj
Co-Founder & Lead AI Engineer

Ali holds a master's degree in financial mathematics from Telecom Paristech and a master's degree in data science from Ecole Polytechnique. Beginning his career as a data scientist and later transitioning into quantitative trading at Société Générale in Paris, he then moved to OCP, the largest conglomerate in Morocco. Ali's journey continued as he took on the role of Lead AI Engineer at Libertify, showcasing his expertise in both finance and artificial intelligence.

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Ava Mendoza
Art Director

Ava is a multidisciplinary Creative Director with a background in Psychology.

With over 5 years of experience in the creative industry, she had worn a lot of hats; from getting to work with LA’s streaming platform —UrbanFlixTV, to producing multiple creative visuals for one of the biggest events productions in the Philippines for a local music festival, to building various websites, developing and pioneering different brands, and to even producing films.
Born in 1998, Ava has been inclined to creating art and making music since belonging in a family who shares the same enthusiasm.
Ava’s passion in this creative expression had driven her to contribute more in the industry.

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Henry Thai
Co-founder, CEO Asia

Henry Thai has accumulated more than 15 years of extensive experience, covering technology development, strategic consulting, international C-level roles, and entrepreneurship. Holding dual Master degrees in Algorithmics and Finance from the pretigious Ecole Polytechnic of Paris, he played a pioneer role in building from scratch Société Générale's main trading system.
Post Société Générale, he joined a Fintech startup that was acquired for $60 million by a US investment fund and later by BlackRock for $1.3 billion. His strategic acumen extends to strategic consulting in Europe and USA, asisting international conglomerates in their business transformation.
Henry put his strategic vision into reality with a C-level role taking care of Strategy, Revenues and Technology at Louvre Hotels Group with 1600 global hotels, and then CEO in a leading Vietnamese corporation with several thousand employees.
Henry’s passion for innovation drives him to co-found and lead disruptive tech startups, aiming to disrupt legacy practices and enhance end customer value.

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Benoit Marcot
Co-Founder & Head of Blockchain

Benoit has over 15 years of blue chip experience in C and system programming including complex projects in the space, defense and semiconductor industries for companies such as ARM and Nordic Semiconductor. After working with decades-old programming languages and toolchains, his search for cutting edge tech led to a transition to blockchain development. He has a Master degree in Software Engineering and when not reading smart-contracts on Etherscan, Benoit enjoys the great outdoors with his family.

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Souhail Maazioui
AI Researcher

Souhail is a skilled research scientist with a specialization in applying advanced mathematical modeling to real-world challenges. His passion lies in the integration of emerging technologies and applied mathematics to create innovative solutions, particularly in dynamic environments. He has a proven track record of collaborating with industrial partners and academia, ensuring the seamless translation of complex theoretical models into practical applications.

His career highlights extensive experience in numerical simulations, including specialized work on cryo-compressed hydrogen storage systems for military aircraft in collaboration with Rolls Royce. Souhail is also skilled in crafting data-driven mathematical algorithms, including his noteworthy work on smart drug target discovery within the Royal College of Surgeons in Dublin.

His goal is to make a substantial contribution to the advancement of the AI industry, leveraging his experience to develop solutions that are both innovative and practical.

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Ruben Sasson
Co-Founder & Head of Risk Profiling

Ruben has dedicated his educational and professional life to big data. Having moved from Paris to Israel following his degree in Advanced Mathematics, he has recently completed his Data Science Engineering degree at The Technion University, one of the world's leading institution of excellence for Science and Technology. Specialized in deep learning and Neuro Networks, Ruben leads the Risk Profiling algorithms for Libertify, ensuring its timely Buy/Sell recommendations are fine-tuned to meet the unique personas of each individual.

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John Malunes
Art Director

John is a dynamic creative with a laser focus on social media management, video editing, and three years of experience in managing Web3 communities. With a keen eye for trends and a strategic approach, John crafts engaging content that resonates with audiences across various platforms. His passion for storytelling shines through in his video editing skills, where he seamlessly weaves together visuals and narratives to create compelling stories. Whether it's developing innovative social media strategies, producing visually stunning videos, or fostering vibrant Web3 communities, John is dedicated to helping brands stand out in the digital landscape.

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The Tech Team

Meet Nancy Ngo, Tuong Nguyen Phi, Charlie Do, Khai Pham, Quang Phi, Tracy Nguyen, and Hang Truong Thi. Collectively they are driving our product development and coding the next chapter of crypto risk management solutions.

Join the ride!

Incredibly awesome at what you do and crazily passionate about shaping new worlds? Leave us your email and we’ll send you a list of open positions.