For professional clients only. This communication is intended exclusively for professional clients in BE, CH, DE, ES, FR, IT, LU, NL, AT, SE and UK.
The services described in this case study were provided to Generali Asset Management S.p.A. Società di gestione del risparmio and are presented under the Generali Investments brand.
How Generali Investments delivers expert market commentary at scale.
A repeatable, high-volume content workflow that protects analyst time and maintains publication consistency across formats and markets.
See an experience exampleSource: Generali Asset Management S.p.A. Società di gestione del risparmio. Data as at 30.06.2026.
The challenge
Asset management companies need to communicate consistently with clients and markets. But traditional production processes create bottlenecks pulling analysts away from their core work and slowing down publication of time-sensitive market insight.
The approach
Generali Investments worked with Libertify to build a structured, repeatable workflow around two recurring content formats. Production is standardized. Publication is faster. Expert time is protected.
What changed
The Libertify workflow reduced the operational complexity of recurring content production, making it faster to get expert perspectives to market, consistently, without bespoke effort per episode. Rather than managing recording, editing and production as separate bottlenecks, the team was able to standardize the process and focus resources on what creates value: analyst insight and client communication. The result is a content operation that scales with the business, not with the headcount.
The formats
In their own words
"The collaboration with Libertify has enabled us to deliver recurring market commentary in a more efficient and scalable way. By reducing the operational effort associated with recording, editing and producing video content, it allows our investment experts to focus on what matters most: analyzing markets, developing insights and supporting clients. The solution has helped us maintain a consistent flow of expert-led content while preserving the quality and professionalism expected from Generali Investments."
Relevant for
Asset managers, wealth managers and asset management companies publishing recurring client communications, market commentary or regulatory content at volume.
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